- Ford collaborates with legendary outdoor brand Filson for a high-end, limited-run Bronco.
- The interior features premium quilted leather, modular magnetic storage, and significant noise reduction.
- Performance is anchored by a 3.0-liter V6 engine and the off-road-focused Sasquatch package.
Ford has teamed up with Filson, the renowned Seattle-based outfitter, to introduce a sophisticated new take on the Bronco. This collaboration merges Ford’s rugged engineering with Filson’s heritage of durable, high-quality craftsmanship. The Bronco Filson is built for those who appreciate materials that gain character with age, adhering to a philosophy of “wearing in” rather than simply wearing out over years of exploration.
The exterior design is immediately recognizable through several bespoke touches. It features a custom front grille, fender flares finished in body color, and matching mirror caps, all rounded out by a Filson-branded cover for the spare tire. Beyond aesthetics, the vehicle includes specialized trail sight tie-downs, specifically designed to help adventurers secure longer items like kayaks or fishing rod cases safely to the roof.
The color palette for this edition is deeply rooted in the outdoor aesthetic. Options include Filson’s signature Field Green Metallic, as well as Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White. For those seeking even more exclusivity, the Bronco Filson First Edition is available in a unique Iron Sands Copper Metallic, distinguished further by specialized fender badging.
Refined Materials Meet Uncompromising Durability
Interior Craftsmanship of the Bronco Filson
Inside the cabin, the partnership focuses on a “premium but not precious” atmosphere. The seating is finished in perforated and quilted leather featuring durable woven fabric inserts. This high-end upholstery is complemented by brass accents integrated into the steering wheel and dashboard. The design team prioritized materials that are tactile and honest, ensuring that while the cabin feels luxury-grade, it is still fully capable of handling mud and dirt from the trail.
Functionality is enhanced through clever storage solutions. The doors feature removable magnetic saddlebags, with additional modular bags available for the cargo area. These storage components are crafted from dirt- and water-resistant materials, allowing owners to organize gear efficiently for various outdoor activities.
Refinement was a major priority for this edition. Ford engineers have implemented acoustic glass, improved seals, and optimized airflow to create the quietest Bronco driving experience to date. These enhancements result in a 20% reduction in perceived wind noise compared to the 2021 model year, addressing a common pain point for owners of removable-roof vehicles.
The feature list is extensive, catering to both comfort and utility. Standard equipment includes a 12-inch infotainment touchscreen, ventilated front seats for warmer climates, heated rear seats, and a premium B&O audio system. Modern conveniences like a digital rearview mirror, power-deploying running boards, and a dedicated A-pillar grab handle for easier entry are also included.
High-Performance Mechanicals and Off-Road Gear
Powering this special edition is a twin-turbocharged 3.0-liter V6. While this engine shares its architecture with the Bronco Raptor, Ford has applied a unique tune intended for smoother, more linear power delivery suited for long-distance overland travel. While final output figures are pending, the base engine is capable of delivering over 400 horsepower. Power is managed through a 10-speed automatic transmission and an advanced 4WD system.
Off-road capability is bolstered by the inclusion of the Sasquatch package as standard equipment. This includes front and rear electronic locking differentials and high-performance Fox internal bypass shock absorbers. The Bronco Filson sits on 17-inch beadlock-capable wheels wrapped in 35-inch rugged-terrain tires. To navigate tight trails, drivers can utilize Trail Turn Assist, Trail 1-Pedal Drive, and the Terrain Management System with its seven G.O.A.T. (Goes Over Any Type of Terrain) modes.
Market Launch and Ordering Details
2027 Bronco Filson Availability
The Bronco Filson is expected to arrive at North American dealerships in early 2027. Potential buyers can expect order banks to open in the fall of 2026. Ford has indicated that pricing will land in the mid-$70,000 range, positioning it as a luxury-tier alternative that sits just below the flagship Raptor in the lineup.
To celebrate the launch, Ford and Filson are also releasing a co-branded collection of apparel and outdoor gear. Additionally, a 23-city promotional tour is scheduled to begin in July, giving enthusiasts a chance to see the vehicle and its specialized interior materials in person before production begins.
Summary
The Ford Bronco Filson represents a calculated shift toward the “luxury-rugged” segment, combining the mechanical grit of the Sasquatch package with an interior that rivals premium SUVs. By focusing on durability and improved cabin refinement—specifically the 20% reduction in wind noise—Ford is targeting a buyer who wants a highly capable off-roader that doesn’t sacrifice comfort during the daily commute or long-distance expeditions. With its unique “Field Green” aesthetic and Raptor-derived power, it serves as a high-style bridge between the standard Wildtrak and the high-performance Raptor.
